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Live Video's Central Role In The Changing Workplace

September 19, 2016

Communication, we all do it, often without even thinking about it. More and more we are using live two way video to converse with our friends and family, be it via our laptops, phones or tablets. However, whilst video is being used in our personal lives, many are still struggling to implement it in their working lives. 

Our research report ‘A Screen Star at Work’ explores the current attitudes and trends of people across the UK, Australia, France, Germany and the US. The findings reveal how live video is currently being used both in the workplace and in personal lives, and how employees feel about adopting video in their working lives and how likely organisations would be to enabling them to do this.

The results highlight a clear disconnect. Despite 85% of employees using video in their everyday lives, only 28% said that their employers were proactively encouraging them to use video when at work. With more and more younger employees entering the work place and expecting to be able to use video as they do in their personal lives (63%) businesses are risking alienating the ‘selfie-generation’ from their workforce.

For more of the findings and to understand how live video communication could change your business, download the full report.

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