It’s always better doing business face to face. But this doesn’t necessarily mean being in the same room. For several decades, video conferencing technology has been connecting thinkers and innovators from across the globe – fueling growth and driving profitability. Yet new independent research has highlighted a disconnect between the perceived usefulness of video conferencing technology and its rate of take-up by businesses. Video conferencing is seen as a promising, but largely untapped, resource. This paper investigates the expectations and experience of video conferencing technology among IT and operations decision makers. It unearths the critical challenges businesses face in successfully harnessing collaboration technology, while also revealing the steps that can be taken to overcome them.
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