Why Video Technology is Shaping the Higher Education Landscape

December 4, 2017 James Campanini

Universities are large-scale operations in every sense of the word. From the number of students, to the faculty, to the state-of-the-art facilities, and the turnovers—higher education is big business. With different requirements across a university campus, it is no surprise that technology is becoming an important part of running a university or college smoothly. Video technology, in particular, is playing a big role in shaping how institutions operate and educate. 

Video as a Teaching Tool

Student Learning OnlineAs technology immerses itself in the education system through electronic tablets, live-stream lectures, and instant connectivity on campus, teaching methods must keep up with the trends. In fact, younger generations have the benefits of instantaneous access to the digital world and social networks and are taking advantage of it more and more. The common denominator amongst them all is the dependency on video communication as a tool.

Video meetings are an emerging part of the framework of collaboration, a trend which is more frequently being adopted by the education sector. Universities, primary schools, and education non-profits alike are harnessing the power of live video to enhance learning, increase attendance, and improve communication. Now, a university can offer its students online courses through video conferencing, free lectures, and two professors from differing universities co-teaching classes. No longer does a student need to take time out of their day to meet with the professor during office hours, as video conferencing enables students to facilitate collaborative study groups. 

Cost-Saving Technology

As student fees continue to rise, one in four students are now living with their parents during their studies due to the financial burdens—limiting them to local universities. Even with part-time jobs and financial support from family, attending university is a big investment. It’s not just students either, running costs of universities are considerable and margins are bound to be tight. Video technology could enable universities to teach students remotely, whether the students are based domestically or around the world. In turn, this could bring down the costs for both students and universities alike. 

Improving the Admissions Process

The clearing process can be a lengthy and testing exercise for both students and admissions officers. With the number of admissions down for the first time since 2012, universities must tap into their target market’s methods of communication, including social media and live video.
What if a student could receive an offer from a university via a live video call from an admissions officer? What if the interview process was facilitated via video, eliminating the nerve-inducing waiting period? Live video and video conferencing solutions have the capabilities to reach hundreds of students simultaneously and efficiently. Replacing the phone with video can make geographical borders obsolete, improving the numbers of international applications. 

Staffordshire UniversityThe potential for widespread use of video during the admissions process has the possibility to not only make the process more efficient and streamlined for students and faculty, but to totally transform it. For example, Staffordshire University is exploring the idea of offering places in the  process through Facebook Live, Snapchat, and Twitter in order to minimise the worry and speed up the process. Moreover, video isn’t restricted to one country code, and with admissions figures the lowest they’ve been in six years, the time to embrace video is now. 

The argument for use of video technology within higher education is a compelling one. There is a real opportunity to promote a more collaborative and pioneering method of teaching in the classroom. Video technology could also have financial benefits, potentially reducing the costs for students and institutions, whilst opening the door to students globally and improving the clearing process. 

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About the Author

James Campanini

James Campanini is the VP & GM for the Europe, Middle East, and Africa Region. He joined BlueJeans Network with over 22 years networking experience and is responsible for continuing the growth of BlueJeans throughout the EMEA region. Prior to BlueJeans, James spent 17 years at Cisco Systems where he held various Senior Sales and Partner Management positions and was Managing Director for the WebEx business in EMEA and LATAM for three years. He was successful in driving the WebEx SaaS growth and developing a strong partner-led strategy. Most recently James was responsible for Cloud Strategy and Sales across Cisco EMEA, developing the ecosystem, programs and GTM for cloud services across the region.

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