Live Video's Central Role In The Changing Workplace

September 19, 2016

We're all communicating, all the time—without even thinking about it.

More and more, we are using live two-way video to converse with our friends and family, be it via our laptops, phones or tablets. However, while we use video in our personal lives all the time, many are still struggling to implement it in their working lives. 

Our research report ‘A Screen Star at Work’ explores the current attitudes and trends of people across the UK, Australia, France, Germany and the US. The findings reveal how live video is currently being used both in the workplace and in personal lives, and how employees feel about adopting video in their working lives and how likely organizations would be to enabling them to do this.

The results highlight a clear disconnect. Despite 85% of employees using video in their everyday lives, only 28% said that their employers were proactively encouraging them to use video when at work. As younger employees enter the work place expecting to be able to use video as they do in their personal lives (63%) businesses are risking alienating the ‘selfie-generation’ from their workforce.

For more on how live video communication can transform your business, download the full report.

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